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Celebrity Hair & Styles

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A New Chapter for Celebrity Haircolorist Brad Johns

After 45 years of doing hair color and making women look and feel beautiful, Brad Johns is moving on to the next phase of his life and career. His final day at Riccardo Maggiore Salon Midtown on 57th Street will be July 27th.

brad johns.jpg

“I’m proud to end this chapter of my career at Riccardo Maggiore Salon. Both the owner Riccardo and his wife Eileen are such kind and creative people who allow artists to flourish,” says Brad.

Formerly the Color Director of the Oribe Salon and voted Best Colorist by Allure Magazine, Brad is the founding father of the “Chunking Method” and is famous for his buttery, “child at the beach” blondes, coppery redheads and caramel brunettes. He is renowned for his attention to seasonal hair color detail and has a celebrity following of every shade and hue.

Brad is currently working on launching "Dye," the story of his journey through hair color, into a memoir, feature film, or television series.

He's also excited to explore the West in his Conestoga wagon.

Brad’s clients are in expert hands with Ivy, who has worked with Brad for 25 years. Chris Cusano, Mei and Ivy will carry on the work of the Brad Johns team at the Riccardo Maggiore Midtown salon.

To book with Ivy or another member of the Brad Johns team, call our Midtown salon 212-586-6482 or request an appointment online today.

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The Bob: A Cut That Never Goes Out of Style

Beautiful Classic Bob by Riccardo Maggiore

Beautiful Classic Bob by Riccardo Maggiore

The Bob is a truly versatile style that works with woman of all ages.  It is a classic look that can be styled in many ways. The Bob has a long history as depicted with the hairstyles of Joan of Arc and Cleopatra and Egyptology, but it did not gain notoriety until the 1920’s when it became synonymous the Flapper look. 

To wear your hair short was a major statement, one of independence, defiance and act of rebellion against female expectations.

Hollywood Starlet, Louise Brooks

Hollywood Starlet, Louise Brooks

It was a major boost to the hair industry as Hollywood Starlets starting cutting their long locks. The style evolved as it entered the mainstream.

Because hairdressers in the beauty salons often refused to comply with the controversial request of chopping hair off at the ears.  Women found barber shop owners slightly more amenable to the idea, and so typically went there for the bob. The New York Times reported in 1924 that thousands of women of all ages were invading traditional men’s barber shops and demanding the new cuts!

Vidal Sassoon

The look took a dip in popularity in the 1930’s, but the haircut was once again revived by Vidal Sassoon and it took the 1960’s mod scene by storm with clean tight lines and surprising geometric shapes.

The bob, quite possibly the best known short haircut, has a rich history and has seen many transformations.  The hair style, classic and smooth, edgy, LOB, or shaggy, is forever ingrained in our culture.

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